Dsquared² | A Fascinating Story of The Iconic Fashion House

Born in Canada, the twin brothers Dean and Dan Caten moved to New York in 1983 to attend the Parson’s School of Design. Only staying one term, the brothers left and decided to return to Toronto. Securing a financial backer in 1986, they launched their first-ever signature womenswear collection ‘DEanDAN’. After the successful first step in their fashion career, they’ve signed onto the fashion label ‘Ports International’ brand as its creative directors. In 1991 the brothers moved to Milan, where they began designing for Gianni Versace and Diesel. After collaborating with many of the most important fashion houses, Dan and Dean gained financial backing from Diesel to launch their namesake brand. Dsquared2 first opened its doors in Milan in 1994. The brand debuted their first menswear collection the ‘Homesick Canada Collection’. Their first menswear show marked the beginning of a long succession of runway extravaganzas. The following year a men’s footwear partnership began with Galizio Torresi. Known for their collaboration of music and fashion, Dsquared2 started the fusion when designing 150 outfits for Madonna’s music video ‘Don’t Tell Me’ and for her 2002 Drowned World Tour. In 2002 the company premiered the womenswear line during the Spring/Summer Men’s Collections runway show in Milan. The following year Dsquared2 debuted the first womenswear collection ‘Star 24/7’. Dsquared2 has since dressed Christina Aguilera, Britney Spears, Rihanna and a number of other celebrities.