Giorgio Armani | Elegance is not about being noticed, it's about being remembered

Giorgio Armani was born in Piacenza, Italy and broke into the fashion industry in the sixties after a brief time in the military service. He launched his career as a window dresser and in 1964, with an in-depth knowledge of fabric and design, he was taken on as a designer for the men’s clothing company, Hitman. In 1975, Armani left and designed his own menswear label and then a year later a womenswear collection. The Italian designer transformed the wardrobes of professional women in the 1980s, taking them out of floral skirts and putting them into chic, deconstructed pantsuits in elegant colors.  By the end of the 1990s, the brand had over 200 stores worldwide, selling his other fashion lines: Emporio Armani, Armani Exchange, Armani Jeans, Armani Collezioni with annual sales of $2 billion. Armani continued to expand his brand with new make-up ranges; home goods, book publishing and sportswear line in particular, EA7  Emporio Armani. In 2005, Armani debuted his first haute couture line, Armani Prive and launched the venture because he was known to like a challenge. With many sub-brands designed under the umbrella brand of Giorgio Armani to cater to the specific needs of different market segments, Armani has become one of the strongest fashion and luxury brands in the world.