Chanel | Simplicity is the keynote of all true elegance

That of an avant-garde woman, a pioneer whose lifestyle and multiple facets forged the values of the House she founded, and who remains an inspiration for all women. Chanel founded by Gabrielle "Coco" Chanel in 1910 in Paris, revolutionized the fashion world with her vision of elegance and simplicity. Initially starting as a milliner with a boutique selling hats, Chanel’s designs quickly expanded to include clothing, jewelry, and accessories, challenging the restrictive fashions of the time. Her early creations, such as the iconic Chanel suit, the little black dress, and the use of jersey fabric for women's wear, liberated women from the corsetry and excessive ornamentation that defined 19th-century fashion. Chanel's breakthrough came in 1921 with the launch of her fragrance, Chanel No. 5, which remains one of the best-selling perfumes in the world and helped cement her status as a cultural icon. Her pursuit of understated luxury, sleek lines, and practicality resonated with the modern woman, establishing Chanel as a symbol of sophistication/timeless style. She makes a triumphant return to fashion in 1954 after World War II, and continues her empire until her death in 1971. Following her passing, the brand remained a force in fashion, with Karl Lagerfeld taking over as creative director in 1983, and transforming Chanel into a global powerhouse while preserving its classic, elegant aesthetic. Today, Chanel remains one of the most prestigious luxury fashion houses in the world, known for its classic tweed jackets, quilted handbags, and iconic accessories, staying true to the vision set forth by Coco Chanel: a blend of luxury, elegance, empowered spirit and freedom for all women.